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The sales system for custom home builders

Close 80% of your prospects. Stop pricing houses you'll never build.

BOS is the sales system that took a custom home company to 200+ homes a year, now installed in your business with coaching, ready-made contracts and one app to run it all.

Book a call → See the BOS App

A 30-minute fit check. We'll look at how you sell today and tell you straight whether BOS will move the needle.

Across dozens of client case studies

Prospect close rate

Typical custom builder30–50%
Builders running BOS80%+
8 of 10

prospects signing, instead of weeks lost pricing jobs that go to someone $20K cheaper.

Most builders have the full BOS sales process running within 90 days.

30–50% → 80%+
prospect close rates for BOS clients
$25M company
Troy French: from under one home a year
$15M+ a year
Brent Massey: from solo builder
35+ years
in custom home building

The problem

Three weeks of pricing. Lost over $20K.

"I spent three weeks pricing their plans and they went with a guy who was $20K cheaper."
"The architect drew a house they could never afford, and I look like the bad guy for pricing it honestly."
"I'm the only one who can sell. If I'm not in the meeting, it doesn't close."

You spend three weeks pricing a set of plans. The trades send their numbers. You present an honest estimate, and the prospect goes with the builder who was a little cheaper.

Or worse, the architect drew a house they could never afford, and you're the one delivering the bad news.

Meanwhile you're juggling six prospects and three builds in your head and your inbox, and you're the only person in the company who can close.

There's a better way to sell a custom home.

With BOS, your prospect gets a real number before a full set of plans is ever drawn. You meet them at the lot, give them a high and low range from preliminary plans, and show them exactly where their money goes. They stop comparing prices and start choosing you.

The BOS Sales Process

Stop estimating houses nobody can afford. Give them a real number first.

The builder who gives the first real number usually wins the job. BOS makes that builder you.

 
The traditional way
The BOS way
Starting point
Prospect shows up with full architect plans
You and a BOS-trained architect meet the prospect at their lot
First number
After 3+ weeks of trade bids
A high/low range from preliminary plans, in days
Budget reality
Often discovered after the house is fully drawn
Confirmed before anyone draws the full house
When the price is too high
You look bad, and the prospect pays to redraw
Adjust the design while it's still preliminary
Shopping other builders
Easy: full plans go to three builders
You're the only builder who can give them a real number yet
Bid presentation
One big number to compare
Fixed costs, true build cost and optional extras shown separately
Close
Negotiation over the total
Contract on the estimate, upgrades become change orders
Who can sell it
Usually only the owner
Any trained rep, following the same steps

How it works

Six steps from the lot to a signed contract.

1

Meet at the lot

You and a BOS-trained architect walk the property with the prospect.

2

Preliminary plans

The prospect pays for a preliminary set of plans, not a full set.

The turning point
3

High/low estimate

You give a range for building that home on that lot. If it fits the budget, everyone moves forward with confidence.

4

Design agreement

The prospect signs a design agreement to finalize the plans into a full blueprint.

5

Construction contract

You bid the more detailed plans and put the prospect under contract at the estimate.

6

Final plans and change orders

Plans are finished. Any upgrades or additions become simple change orders.

Don't have an architect who works this way? We help you find and train one in your area who can run this process with you at scale.

Why it wins

Sell on value. Not on price.

01

A real number first

Prospects know what they can afford before paying for a house they can't build.

02

Speed

A range in days, not 3+ weeks of waiting on trades.

03

You're the builder who makes sense

Other builders need full plans to price the job. You're the only one who can give them a number and keep things moving.

04

Value, not price

Separating fixed costs from the true build cost shows the house costs less than they feared. Optional extras show where they control the price.

05

Repeatable

Every rep runs the same steps, so you can hand off sales without losing the close rate.

What you get

One system. Three parts. Close more, bid less, run it all from one place.

The BOS Sales Process

Close more, on value not price

The process Shawn Ricks used to build 200+ homes a year, installed in your business with 1:1 coaching.

  • Real numbers from preliminary plans
  • Value-based bid presentation
  • A process any trained rep can run
  • Help finding and training your architect

The BOS App

Every prospect on one roadmap

The BOS sales process, built into the software you run your business on. Nothing lives in your head or your inbox.

  • Sales CRM and prospect roadmap
  • Customer portal under your brand
  • Estimates and e-signed documents
  • Progress updates, photos and messaging

BOS Marketing

More of the right leads

Your homes are world-class. Your online presence should be too. Marketing fills the pipeline the sales process turns into signed homes.

  • Websites built to book site visits
  • Google Local Services Ads and Business Profile
  • Paid ads on Google and Meta
  • Social strategy, editing and posting

The BOS App

Every prospect. One roadmap. No dropped balls.

Every prospect moves through the same stages, from first meeting to construction contract. Your team sees exactly where each deal stands. Your prospect gets updates as you work on their estimate and plans.

Sales CRM

Leads, prospects and customers in one place.

Customer portal under your brand

Clients log in to your portal, not ours, for updates, photos and documents.

Estimates and e-signatures

Send bids, design agreements and contracts, and get them signed faster.

Messaging and the coaching library

Every client conversation in one thread, plus the BOS playbook, templates and contracts at your fingertips.

Integrations with construction management tools coming soon
Get a walkthrough of the BOS App →

Results

From 30–50% to 80% or more. It started with changing how they sold.

Our clients go from closing 30–50% of their prospects to 80% or more, across dozens of case studies. Two of them went from solo operators to eight-figure companies.

TF

Troy French

T.A. French
Before
Under 1 home a year
Today
About $25M a year

Troy was a one-man builder doing less than a home a year. He had the BOS sales process in place in 4 months. Within 8 years, T.A. French was doing $20M a year, and today it's about a $25M company with about a dozen employees.

BM

Brent Massey

Casadomaine Custom Homes
Before
Solo builder
Today
$15M+ a year

Brent built Casadomaine Custom Homes from a solo operation into a $15M+ a year custom home company, driven by the BOS sales process.

Who it's for

Built for custom builders doing 1 to 20 homes a year. Whether or not you want to grow.

If you want to grow

Get out of the sales seat. Keep closing.

About half of our clients use BOS to hire and train a sales rep, so the owner can focus on growing the company.

  • Close 80%+ of the prospects you already get
  • Train reps on a process they can repeat
  • Take on more homes without more chaos

If you're busy enough already

Less brain damage. Same homes, better run.

Growth is optional. Closing 80% of your prospects means you price fewer jobs you'll never win, and your clients feel taken care of from the first meeting.

  • Stop losing weeks to bids that go nowhere
  • Every prospect on one clear roadmap
  • Look like the most organized builder they've ever met

What to expect

Running in 90 days. Close rate climbing within six months.

Most builders have the full BOS sales process running within 90 days, and see their close rate climb within six months. Our team does the heavy lifting.

Start

Fit check and kickoff

We look at how you sell today and map the process to your business.

90 days

The BOS sales process, running

Coaching, documents, your architect and the BOS App all in place.

6 months

Close rate climbing

Fewer wasted bids, more signed homes, and a process your team repeats without you.

Plug-and-play assets

Use it tomorrow. Nothing to write from scratch.

Ready-to-use documents, contracts and templates built from 35+ years in custom building. No guessing what the contract should say.

Design agreement
Bid presentation format
Construction contract
Change-order paperwork

Our story

The sales system behind 200 homes a year.

200+homes a year at the peak of Shawn's company
35+years in custom home building

In the early 2000s, Shawn Ricks started his own custom home building company. Like every builder, he spent weeks pricing plans only to watch prospects walk over a small difference in price. So he built a better way to sell: give the prospect a real number first, show them where the money actually goes, and make it easy to say yes. At its peak, his company built more than 200 homes a year.

Then 2008 hit, and Shawn lost the business. In the years after, he started helping custom builders across the country, especially in Texas. What he found surprised him: nobody was selling anything like the way he had. Builders were still burning weeks on estimates and losing on price.

BOS is the result. It's the same sales process Shawn used to build 200+ homes a year, now backed by coaching, ready-to-use documents and software, for builders who want to close more and stop doing it all alone.

Questions builders ask

Straight answers.

I'm big enough. I don't want to grow, I want to run what I have.
That's exactly what BOS does. Growth is optional. What every builder gets is fewer wasted bids, prospects on one clear roadmap, a rep who can sell without you, and clients who feel taken care of. Closing 80% of the prospects you already have means you can take on the same number of homes while pricing fewer jobs you'll never win.
My close rate is fine.
What is it, and how many weeks do you spend pricing jobs you lose? Most builders we meet close 30–50%. Every lost bid is weeks of your time and your trades' goodwill. A few more wins a year changes the whole business.
My architect won't work this way.
You don't have to convince them alone. We help you find and train an architect in your area who can run this process with you at scale.
I don't have time to implement something new.
That's the point. Implementation takes about 90 days with our team doing the heavy lifting, and you get ready-made documents and contracts so nothing has to be built from scratch. After that, you get your time back.
I already use Buildertrend or JobTread.
Keep it. Those tools run construction. BOS runs everything before the contract: the prospect, the estimate, the sale. They work side by side, and integrations are coming soon.
What does it cost?
It depends on what your business needs: the sales process, the BOS App, marketing, or all three. Book a call and we'll walk through it, along with a straight answer on whether BOS is a fit.

Book a one-on-one call

Out of every ten prospects you price, how many sign?

If it's fewer than eight, it's worth 30 minutes. We'll look at how you sell today and tell you straight whether BOS will move the needle. If it won't, we'll say so.

Book a call → Get a walkthrough of the BOS App